Four simple ways to optimize your website for voice search ranking


Phani Kumar S

VP, Digital Marketing

Estimations by Comscore, a marketing analytics company, have it that 50% of all internet searches will be done through voice by 2020. Voice search is rising in prominence and at the same time, purchase behavior for wearable tech, smart speakers, and other IoT-based technologies is showing a growing trend.

What this implies is that we are fast approaching the voice-first world. And now, in our mobile-first world, businesses will have to optimize again for voice. At the same time, websites and content will also have to be re-optimized in order to keep up with the growing trend.

In this article, we share a few steps you can easily apply to optimize your website for voice search.

Get your local business listed online

So, if you’re one of those entrepreneurs who have a local business, then getting listed online is crucial. This is because wearable tech products that make use of voice commands have very small display screens. At the same time, the voice assistants including Google Assistant and Siri do not display as many results as a regular search. Hence, it is likely that your website will not show up.

A listing simply carries a link directing people to your website. Using this link, people will be able to find you and it works as a ranking signal for your website.

Improve page loading time

The website loading speed is considered as one of the most important factors for ranking. In the future, it may matter a lot more.

In order to increase the loading speed of your website page, you can do the following:

  • Optimize your website images
  • Minify the CSS, Javascript, and HTML on your webpage
  • Make use of a content delivery network

Use long-tail SEO

Most of the voice searches tend to be longer as compared with text searches. At the same time, long-tail SEO allows business owners to optimize their website for some featured snippers, which sends content directly to the top of the results.

In case you want to take over the search rankings in a voice-driven world, long-tail SEO keywords should be a prime aspect of your SEO plan.

Write content that caters to a local audience

According to a number of researches, around 22% of the voice queries are directed for local content. It is extremely important to cater to the need of people by producing content that is relevant locally. Hence, a solid SEO strategy for voice searches must take the local content into account beginning from keyword research all the way to rank tracking.

While it will definitely be a plus, it is still not necessary for your business to be a local business in case you want local content to be written. Your business can cater to any audience group and it will still possible to write local content and attract related traffic to the website.

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