What is Local SEO? Why is local SEO important?


Hasnath K J

Jr SEO Specialist

What is Local SEO? Why is local SEO important?

Increased search exposure for companies that represent their communities face-to-face is the aim of local SEO. This may be physical places, such as a grocery store or a dentist’s office or service companies that operate in a particular geographic area.

Why is local SEO important?

Local search optimization is crucial, especially for brick-and-mortar businesses that represent specific towns, cities, regions, and even states.

When done correctly, local SEO services allow people to quickly and easily find details about your company, taking them one step closer to completing a transaction.

How Does Local SEO Work?

At a high-level Local SEO works like a “normal” Google search.

In a search, Google searches its index to provide the best results for the question of this person. What makes Local SEO special is that Google uses a particular set of ranking criteria to rate the results of the local quest. Indeed, local SEO has a range of special ranking signals, including:

  1. The location that the person is searching from
  2. NAP citations
  3. Presence of Google My Business listing
  4. Keywords used in Google My Business profile
  5. The sentiment of online reviews
  6. Keywords used in online reviews
  7. Number of “check-ins” at that location
  8. Shares on social media
  9. Google Maps star rating for that business

Local SEO Ranking Factors

Top Local SEO Factors That Can Improve Your Local Online Presence

The position of your small business’s website in local search results is influenced by a number of ranking factors.

Local SEO rankings, on the other hand, boil down to:

Relevance: Does this company have or offer the services or products that the searcher is searching for?

Is the enterprise in close proximity to the searcher?

Is the company well-known and reputable?

You should follow SEO ideas for local businesses mentioned down below.

Google My Business Profile > Your Website

Google My Business (GMB) is a free tool that enables business owners to control their online presence through Google’s search, charts, and other platforms.

Company records, hours of service, tracking and responding to feedback, photographs, posts, observations, and more are all available via GMB.

Google listing strengthens your website by giving your company a name and a local presence on the world’s most popular search engine.

On-page Optimization

On-page optimization means all steps which can be applied directly within the website to boost its search ranking position. Examples are, steps for content optimization or enhancement of meta description and title tags. This process is called On-page SEO.

Local Business Citations

Consistency in Name, Address, and Phone Number (NAP) as well as the number of valid citations collected across the site.

Make sure your name, address, and phone number are the same on all of your online profiles. Using citation directories guarantees to search engines that your contact information is correct.

Optimize for Voice Search

In the coming years, voice search will burst. As a consequence, optimizing for how people ask questions while speaking into devices, rather than how they type out their searches, is important in local SEO.

When it comes to voice searches, the consumers use more long-tail keywords than when they do daily searches. As a result, you’ll need to change your content’s SEO to match the more conversational sound of someone speaking.


This signal refers to the total amount, frequency, diversity, and consistency of feedback the company gets.

Creating a library of real, constructive feedback on sites like Google, Yelp, and Glassdoor can be extremely beneficial to your local company.

Local Content

Locally oriented content (blogs, graphics, videos, etc.) with key phrases and location-based words to help with local exposure.

Structured Data (Schema) Markup

The process of adding code to your website that helps search engines understand the meaning of information on your site is known as schema markup.

Adding schema markup to your website gives basic elements of your site’s content more clarification. You can use structured data markup to identify your proper logo, phone number, hours, menu, and address, among other items.

Create a mobile-responsive website

Mobile use is growing markedly, and thus mobile search is growing. The credit goes to increasing usability and affordability of high-speed Internet services.

That is why, in order to enhance the user experience on mobile devices, you must design and build responsive websites.

A responsive website design will give you a leg up on the competition while also enhancing your local SEO. To make a mobile-responsive website, you can use the following tips:

  • To reduce the page load time, always optimize your photos and videos.
  • Plan the website’s layout and navigation menus carefully. Ensure that tourists can find what they’re searching for with ease.
  • Boost the pace at which the page loads. Your website would be unable to keep a user’s attention if it takes too long to load.
  • Embedding social media sharing buttons on your product pages and blog posts is a perfect way to get more people to share your content.
  • You can verify if your website is mobile sensitive using tools like Google’s Mobile-Friendly Test. This tool will assist you in enhancing your site’s mobile usability by making helpful suggestions.

Add Testimonials

Google sees testimonies as a sign of confidence and encourages people to trust that you are a real organization.

This is why the Local SEO Guide has an entire forum for these kinds of feedback. Collect and show your local customers’ evidence prominently on your website for an extra local SEO stimulus.

What are the benefits of local SEO?

  1. Citation building, for example, is a local SEO practice that aids in increasing online visibility.
  2. More foot traffic, more service customers, and more sales are all advantages of increased local exposure.
  3. When you customize your site for local search, you get more targeted traffic and more traffic for search terms that are important to your business.
  4. Google Maps visibility can be improved by optimizing Google My Company.
  5. Relevance can be strengthened by content marketing and link building.
  6. Reputation management fosters faith in your organization (prominence), which can result in increased traffic and sales.

Local SEO Tools

  1. Local SEO Checklist
  2. Local SEO Keyword Research Tools
  3. Citation Management Tools
  4. Build Citations Manually
  5. Structured Data Inspector
  6. Schema Creator
  7. Free Review Monitoring
  8. Review Handout Generator
  9. Zip Code Tool
  10. Social Media Management
  11. Plagiarism Checker

We have the best SEO experts in-house who can identify the right local SEO strategy for your business. We identify the avenues to improve your business’s presence in the target location and develop goal-oriented SEO strategies to ensure you have a greater digital presence than your competitors.

Hope this article has cleared up a lot of your questions about local SEO services and you can get the best local SEO services from BrandXT team.

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