How AI can boost your sales pipeline with more qualified leads


Susan Margret Correya

Senior Technical Writer

Over a million new users are embracing the digital world every day. Technology has permeated into every node of personal and business interaction, to an extent where it is helping make strategic business decisions.

By leveraging patterns in historical data, AI-powered systems predict future outcomes, which make them a powerful tool and extensively used across the business world. Today, we are in a time where bots not only answer queries and predict stock market trends but are also telling us what to buy and what to watch next.

So, how is AI helping sales teams identify more qualified leads?

Predictive analytics

The ability to predict likely outcomes is one of the defining factors of AI-powered business decision-making. And the same goes for sales. Long gone are the days when human intuition and manual analysis drove the business world. Apart from being a time-consuming exercise, it was also prone to human error.

Predictive analytics has transformed that. Today, intelligence-driven by AI is laying the groundwork for sales and businesses at large, reinventing how sales and marketing are done.

From a perspective of how to get the right leads, predictive analytics leverages available input and guides sales teams towards formulating the right messages they need to put across to seal the deal.

Right prospects – every time

Sales teams who use AI technology in their lead generation processes have a higher percentage of qualified leads coming. This is because, machine learning technology, powered by AI, recognizes patterns in existing data and identifies customer profiles that fit the defined customer group.

By defining the specific attributes of your ideal customer and their characteristics, AI makes it easy to target and close in on your best prospects, each time.

What else?

It can help in lead nurturing.


Since you already have all the relevant details, your sales and marketing teams know what to put out there to get your prospect’s attention to reach the desired outcome. By sharing insightful information in which they find value, you can keep in touch with your leads and guide them to sign up for your services or purchase your products.

Forecasting is spot on

AI is capable of not just showing you the right people but also predicting future buying trends. By integrating AI and machine learning algorithms into your CRM and sales management data, you can recognize variations in forecasts that help in analyzing and predicting future outcomes. This model can be a great way of knowing if you’re making the right investment decisions.

For higher accuracy in sales outcomes, use a machine learning model that makes use of historical sales, pricing and buying data. This can help in directing sales at the right prospects because the chances of scoring a positive lead are high.

Pitching with an edge

With access to vast expanses of data on your prospects and AI tools in your hands to help you make sense of it all, every message you send out can be personalized to speak directly to your prospects. The system can also intelligently modify these messages based on the stage your prospects are in with respect to their business – with zero levels of intervention from you.

And that’s not all.

With the right messages used to sell and by engaging prospects with meaningful conversations, AI helps you pitch the products and services that your clients will find value in. This can shorten the sales cycle and make you a smart seller.

It automates your repetitive tasks, gives you the guidance you need to sell smart and systematically guides your prospect all the way making doing business with you nothing short of delightful.

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