Lead nurturing is all about building relationships with buyers at each stage of the sales funnel and buyer journey. For effective sales, it is essential to have an efficient lead generation model that’s focused on establishing and nurturing buyer relationships with a strategic lead scoring system.
Lead generation done right can have a tremendous impact on the results of inbound marketing. A Forrester research has found that there was over a 20% increase in sales opportunities from nurtured leads when compared with non-nurtured ones. The research has also found that companies who took their lead generation seriously achieved 50% more sales at 33% lower cost.
So, to grow a business, you need an effective lead generation process and you also need to have your lead nurturing strategy spot on.
Understand the buyer journey, create targeted content to guide the buyer through each stage of the journey, choose the channels your clients are on to connect with them, follow-up in a timely manner and have personalized email campaigns.
Still wondering why your lead generation process is not giving you results as expected? See if your leads are being nurtured right.