How to decide on a memorable brand name

  • 1 MIN READ
Susan Margret Correya Senior Technical Writer
Brand name

Naming your start-up can seem like a simple process. After all, you just have to decide on a single word or maybe a couple of words at most?

But you couldn’t be more wrong.

Your brand name is not just a name. It is the name that people are going to identify you within the times to come. It is going to be your legacy.

So, it is vital, and it cannot be stressed enough on how vital, that you have a well-thought-out brand name that embodies what you stand for and carries the spirit of your brand.

A brand’s name can have a tremendous impact on how your customers see you. So, you, as a business owner, have to be business savvy and smart about what your name represents and what it could mean for your business. 

So, for your brand name to stand out, make sure it excels in these five aspects:

  • It should be distinctive.
  • It must be a great sound to hear.
  • It should stick and should have what it takes to be top of mind.
  • It must demonstrate what your brand is about.
  • It should look great in print. 

So, have you thought about all this for your brand name? 

Now is a good time to start, if you haven’t already.

Published: Aug 6,2019 02:30:00 PM IST