What is SEO?

SEO stands for 'Search Engine Optimization.' In plain words, this means that the process of optimizing the website would improve the exposure of your brand for related searches. This is the practice of growing the volume and quality of traffic from organic search engine results to your website.

SEO consists of various methods, actions, and best practices, all of which have the ultimate aim of improving the ranking of your website in search engines—which is why it is named "search engine optimization."

There are two SEO forms: On-page and Off-page. On-page SEO consists of something that you can handle on your own website to boost your ranking. This applies to things such as the loading speed of your site, the presence of keywords, header text, and so on. On the other hand, the off-page SEO consists of something done on other sites that may have an impact on rankings. Generally speaking, this applies only to links.

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Why is SEO important?

Why is SEO important?

SEO is important because the search results are kept fair. It reduces the ability to manipulate these results as much as possible. The higher you rank, the more clicks and traffic your site generates on the results pages. SEO services also enhance the user experience, making it more likely that repeat visitors will become customers. SEO is the most cost efficient method to generate customers.

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What Are SEO Keywords?

Your SEO keywords are the keywords and phrases in your website that makes it easier for users to reach your site through search engines. Finding the best keyword is very important. SEO keyword analysis is about deciding which words are frequently used by people on search engines like Google, Yahoo, Bing, etc.

You should use different keywords for SEO to target different audiences at each funnel stage. That way, you can reach out to a wider range of people and increase your chances of securing a customer.

What Are SEO Keywords?

Short-tail keywords

Short tail keywords are one-or one-word search terms. Their length makes them less specific than those of searches for more words.

Short-tail-keywords are strongly competitive and have a large search volume.

High amount of search, high competitiveness, large search, poor conversion rate, use it as a theme-keyword that appears continuously on the website.

Long-tail keywords

It is a perfect SEO strategy to rely on long-tail keywords. Long-tail keywords are more descriptive and typically longer keywords or key phrases than those widely used. Long-tail keywords get less traffic, but they are typically more descriptive and have a better conversion value.

We deliver end to end Search Engine Optimization services for brands across industry verticals. Our expert team can optimize your website to meet the technical requirements of modern search engines including crawling, indexing, rendering, and website architecture, with the goal of improved organic rankings. Using a process-driven approach with cutting edge link building strategy, our SEO experts can also help in significantly improving your website’s search engine rankings. Our services include:

  • Website Audit & SEO Assessment
  • SEO Competitor Analysis
  • Extensive Keyword Research
  • Detailed Back-link Audit
  • On-Page Technical SEO
  • Link-building Services
  • Local SEO Services
  • Ecommerce SEO Services