Our client, a leading real estate developer based in India, have presence across major cities in India. With projects ranging from commercial to residential, they are one of the top players who offer a wide range of property options - from affordable properties to premium projects.
The urban real estate scenario in India is extremely competitive with several large, medium and small developers offering real estate options to the Indian consumers. The Indian consumers are extremely cautious while purchasing real estate and always look for value for money whether it is for self use or for investment
The key objective was to break the clutter in the overcrowded real estate market, connect with the right audience, with the right messaging to generate relevant leads for the client.
We knew that considering the market scenario, the project launch campaign will play an important role in determining the success of the project.
In the initial phase, to build awareness, we kick-started the promotion with product-centric social media posts and YouTube TruView videos, where we focussed on the unique offerings of the project.
We followed it up with multi-platform banner ads targeting the users who engaged with our initial communication.
In the last phase we created custom audience campaigns targeting users who had enquired about the project but did not book. By using personalized communication in our ads we were able to further influence conversions
The campaigns delivered the following results
home-seekers Reached
Video views
Enquiries
About 50% reduction in cost per conversion
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