Our client, based in the United States, provides high quality sales appointments with local business owners and executives who are interested in reviewing their business insurance needs.
Commercial P&C Insurance is a very niche category. The market is also filled with several tele-marketing agencies offering to provide leads to Insurance companies. Our client believes in providing an unparalleled service to its clients and stand out from its competitors.
Our client came to us with the objective of standing out among the market competitors and also to generate good quality leads
We started with implementation of a large scale SEO Strategy. After undertaking a detailed research of industry relevant keywords and competitor website traffic analysis we shortlisted high intent keywords and ran PPC campaigns on Google. We also used targeted LinkedIn advertising to highlight the value that our client brings for their customers and showcased their unique offerings like 100% exclusive and guaranteed appointments, lead replacements etc. We then created an elaborate content strategy and produced high quality blogs and other thought leadership content assets to drive good quality audience to the website.
in website traffic