A newly funded startup in the field of risk management with Software-as-a-service (SaaS) offering. Their cutting edge solution has helped them in gaining pupularity in the industry
When the market is oversaturated with competitors, its becomes extremely critical for an organization to have a strong web presence that drives in the right audience and generates valuable leads. This was also the case with our client because of late, the fintech market has become quite competitive
Our client’s main objective was to build awareness for their products and also to ensure that there is a steady flow of quality leads
We leveraged a blend of organic and paid strategy to ensure that the client was present at all stages of buyer’s journey. We started with implementation of a large scale SEO Strategy. After undertaking a detailed research of industry relevant keywords and competitor website traffic analysis we shortlisted high intent keywords. We then created an elaborate content strategy and produced high quality blogs and other thought leadership content assets to drive good quality audience to the website. In the second phase we initiated paid search and targeted display campaign. We leveraged Google Search Ads and LinkedIn Targeted Ad campaigns to generate high quality leads by promoting their webinars, product trials and customer stories.
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