Search Engine Marketing Services

The most effective way to promote products and grow business in an increasingly competitive marketplace.

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Strategies and best practices of Search Engine Marketing.

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for attention, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

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Search Engine
Optimization

Search Engine Optimisation or SEO is a mandatory marketing tactic that lets your website to be found through search engines like Google. SEO requires a proper strategy as businesses don't pay Google for traffic and clicks, rather they earn a free spot in the search results by pushing the most apt content for a given keyword search.

Pay Per Click

Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than generating it organically. Google doesn’t just reward the highest bidders for their ads, instead they look for quality ads. As the reward is based more on performance the better the ad, the better will be the click through rates and the lower your expenditures.

On-Page Optimization

On Page optimisation refers to the measures taken from within the website so as to improve its position in the search rankings. This requires a better content, improved metadata and title tags that has to be optimized to improve search rankings.

Off-Page Optimization

Off page optimisation refers to improving search rankings from outside the website. This has to be done through incoming links. The backlinks should be obtained from high ranking and popular web resources that help improve search rankings, which has to be obtained through meticulous optimisation process.

Keyword Research

Keyword research is basically the process of discovering words and phrases that are used to optimize content around those terms. It impacts the performance of the rest of the SEO tasks performed. It provides insights into what is happening in the market and what your customers are looking for.

Technical SEO

Technical SEO helps search engine spiders crawl and index your site more effectively through server optimisation. This helps improve organic rankings, by describing your content to search engines. Technical SEO needs to be optimized as it provides the foundation for your content and links with the best possible marketing environment.

Online Reputation
Management

It helps drive public opinion about a business and its products and services. Online reputation management is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet.

Conversion Rate
Optimization

It is the process of increasing traffic to your website. It requires removing the obstacles. The conversion rate is the number of conversions divided by the total number of visitors. For example, if an e-commerce site receives 200 visitors in a month and has 50 sales, the conversion rate would be 50 divided by 200, or 25%. A conversion can refer to any desired action that you want the user to take.

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