Search Engine Optimization

The Client

Our client is a US based provider of a variety of HVAC services, including the installation and repair of boilers, hydronic heating, heat pumps, and water heaters. With trained and certified technicians and excellent customer support, they have a decent list of regular satisfied client.

The Challenge

The market for Heating, Ventilation and Air Conditioning (HVAC) services in the US is quite competitive. While our client had a few regular clients, they were not very strong in terms of their online organic discoverability. They ranked low for relevant keywords and were missing out on a lot of online opportunities..

The Objective

Our client wanted to update their website structure and content and also carry out on-page and technical SEO. Their main objective was to drive more traffic to their website and, ultimately, generate new business

The Strategy

To improve the website load speed times, we implemented several website best practices, including code optimization, limiting HTTP requests, reducing redirects etc. We implemented new schema code to further improve index ability of their web pages and worked on making the website more functional and usable for visitors through a variety of website usability best practices. This included building in search-friendly URLs and secure protocols etc. We immediately started noticing improvements in bounce rate and overall user engagement. Additionally, we built a dedicated landing page to cater to popular keywords and topics.

The on-page efforts were further complimented by off-page optimization steps including link building activities, local directory submissions, press releases distribution etc.

The Results

Within months, the client was able to see some impressive results:

Increase of


in organic website visits

Increase of


in page views

Decrease of


in bounce rates

Have a project in mind?

Our experts would be more than happy to understand your requirements and provide you with a customised proposal at the earliest.

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