WorkPlaceCredit®, based in the US, provides affordable loans to help employees when they need extra money or have an emergency. Their mission is to lend responsibly and fairly to private sector employees, federal employees & USPS employees with steady employment history. They offer a variety of affordable personal loans regardless of the credit score.
The new TG is a very niche audience who are not easy to be identified & reached in the online space. Also, being a highly competitive category there were several established players gunning for the same audience.
WorkPlaceCredit® came to us with a very clear objective of building brand awareness among the target audience and to generate high quality leads.
Highlighting their USPs like ‘Fast Approvals’ & loans even for ‘low credit score-holders’, we ran highly targeted campaigns on Google Search and Facebook with crisp & enticing ad copies. We leveraged YouTube for brand awareness. We followed it up with tactics like Retargeting and Custom-audience to further increase the reach and generate more leads.
Intelligent optimization strategies also helped in bringing down the cost-per-lead by over 50% for some campaigns