Outsourcing your B2B lead generation can ramp up your sales

  • BRANDING
  • 3 MIN READ
Susan Margret Correya Senior Technical Writer
 Outsourcing b2b lead generation

Lead generation is one of the most important processes in a marketing strategy. In a  competitive marketplace, generating interest in your target consumers about your product or service is no easy task. 

To stand out in the marketplace, most organizations have an in-house marketing team to manage the lead generation process. Then, there are others who choose to outsource this process to an agency. 

But why would organizations trust an external agency with such a critical aspect of their business to deliver results? 

You’ll be surprised to know that there’s a lot more that an external agency can do for your sales than an internal one can. Let’s find out what they are. 

Why you should outsource your B2B lead generation process

Research has it that outsourcing your lead generation process can bring in 43% more sales than in-house lead generation. 

Wondering how that is even possible? 

Well, it is simple. An agency specialized in lead generation has expertise in multiple aspects of marketing and sales which puts them in a better position at generating leads when compared with in-house efforts.

Whether your business has been around for a while or is a start-up that’s looking at ways to grow, outsourcing your lead generation can extremely smart and cost-effective step to achieve scale. You get experts to work on your sales efforts at a fraction of the cost you would’ve incurred if you had hired an expert team of sales and marketing professionals.

By outsourcing the process, you’ve expert sales and marketing professionals working on your sales. These dedicated professionals identify the best leads and give them to you when the lead turns into a prospect who is sales-ready - saving you time and letting you focus on growing your business. 

Let’s assume you have an in-house dedicated salesperson, or let’s say a team, that’s focused on sales. They’ll have to be experts in market research, lead generation, lead nurturing, contact database building; and more often, finding an in-house team that delivers on these expectations can be extremely costly. 

By outsourcing this work to an external agency, you get the experts to work on your projects in a much more cost-efficient manner, leaving you with the much-needed time you require to concentrate on developing your business.

The benefits of outsourcing B2B lead generation

1. Save expenses

Budgets drive entrepreneurial ventures. Therefore, businesses must be careful about budget allocations and determine if they can afford to have the lead generation process managed in-house. For most growing businesses, outsourcing their lead generation processes can get them the best results since they get expert talent to work on their sales in a cost-efficient way, which in turn saves expenses.

2. Bond with the best in the field

By working with a B2B lead generation company, you can leverage the expertise of specialists in the field. Experts in B2B lead generation can guide your sales journey with valuable insights to help you strategically plan your marketing and sales efforts.

3.  Saves hiring time

By having an agency take care of the lead generation process, you save hiring time. Because agencies are in a position to swing into action as soon as they’re given a task, you save on effort and time spent to hire and train staff in the process. 

4. Gain insights quickly

Since the agency is in a position to kick-off campaigns much faster, they can collect statistics and share insights at a much faster rate. You can assess your strategies much more quickly and gather actionable insights as well. Your decision-making is a lot faster since you are informed about the strategies that are working and that aren’t.

Published: Sep 13,2019 05:50:00 PM IST