Make your content about quality in a few simple steps

  • CONTENT MARKETING
  • 2 MIN READ
Susan Margret Correya Senior Technical Writer
content quality

Think about your last google query. Did you find something on the results page that caught your attention? Was the content on that page helpful? Also, were you led to the relevant next step? 

If your answer is yes, the writer of that page has done a stellar job. 

While creating content, it is essential that you are mindful of what the user expects from the content. You need to deliver just that in a way that can be easily comprehended. They should know what you are expecting them to do and tell them why they should do that action. In case your content is not engaging at all, or if it is too complicated, chances are that the readers will simply move from that page and look for answers elsewhere. People on the internet have very short attention spans and with the overwhelming number of answers and solutions available, only engaging content can ensure they go over your content and adapt your ideas.
 
In this article, we refer to some simple ways through which you can start creating quality content based on the trends in 2019. 

Choosing a topic 

The first step is to choose a topic that you have to write about. In order to attract people to your business website, it is important to answer something that people are looking for. 
Hence, choose your particular topic accordingly. 

Ask yourself the following questions: 

  • What is your audience probably looking for? 
  • What does your audience want to know?
  • What resonates well with them?

Do keyword researchkeyword research

Keywords are the phrases and words that people type in search engines. These are the primary topics that users are looking for. So, ask yourself the keywords that your readers are using. 
Some keyword research might be necessary in this case. Do remember that these keywords must be associated with your particular industry, and should be used very often by your targeted audience. 
Now, optimize the blog posts without stuffing in too many keywords. Rather, include one or two major keywords organically rather than stuffing them in. This is because search engines do not really rank content that is stuffed with keywords.

 
Using long-tail keywords 
longtail keyword

A good rule is to focus on just one long-tail keyword for every post. A long-tail keyword refers to the search phrase that contains more than three or three words. The phrase itself often has a head term, which has a length of one or two words.
These keywords focus the entire content on the specific needs of your target audience. As a result of this, they increase their quality and makes the page rank better. 
 

Make a working title out of the long-tail keyword
working title

The title is often the very first thing that readers read before committing themselves to the remaining content. Hence, the title needs should be able to catch the reader’s attention. So, make sure that your title is very specific, and not too broad - beating about the bush - as it will hurt your content’s quality. 

In comparison to general titles, specific titles that include long-tail keywords are considered far more effective.

Published: Oct 22,2019 11:18:37 AM IST