Why are Google keyword rankings still important for your SEO in 2021


Ajish Prakash

Chief Executive Officer

There are different types of SEO keywords. They range from complex and longer phrases to single words. These keywords are used in the website copy to attract search traffic in an organic way. However, the integration of keywords is just one aspect of SEO. After being leveraged properly, all page content should be inspired by the targeted keywords in order to satisfy the intent and needs of the searcher.

From the perspective of a searcher, keywords are spoken or typed into the search engines. When optimized and researched in an effective manner, keywords play the role of a conduit for the target audience. While pursuing the appropriate content, the searcher reaches your site.

We all know that keywords are still used in SEO to this date. But have you ever wondered why are they still so important for SEO?

Keywords are like clues. The major reason why keywords are important in SEO is that they are also very important outside of SEO.

On the most basic level, keyword research is a very powerful tool for market research. We can leverage this tool in a number of ways, and it is not just limited to website content alone. In order to gain the most benefit out of keywords, it is important to look beyond the literal translation or meaning of the keyword. And to do this, you must take a look at the implicit clues in order to understand the prime intent behind every keyword.

If you take a very quick look into the Google Search Console query data, you will find out that SEO is not all about a single keyword. Nevertheless, a single primary target keyword for every page will provide you a single correct direction and a basis to attract your required audience from a wide range of searches.

Now, in order to choose the right keywords, there are a number of guidelines that you can follow. These include the following:

  • Make sure that you have learned enough about your customers. So, before diving deep into the spreadsheets and tools, consider gaining some understanding of your customers.
  • Using all the information that you have gained in the very first step along with the things that you know already about your business and customer needs. Brainstorm a list of phrases describing core offerings.
  • Gather all the keyword data and generate a list using the ranking data that you have already.
  • Expand your keyword list using a number of tools.
  • Categorize your keywords so that it is easy for you and for someone else who uses the list.
  • Choose 1 to 4 primary keywords that you will target on every page. Then make use of long-tail modified terms of semantically related terms to aid the primary keywords.
  • Once you have implemented your keywords and Google’s algorithm has reacted to it, rinse and repeat all over again for better results.
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