Four quick steps to higher ranking content

  • CONTENT MARKETING
  • 3 MIN READ
Phani Kumar S VP, Digital Marketing
Content marketing

Companies today, whether they are corporate or e-commerce websites, have content that aims to provide value to its users. However, despite the effort that goes into content creation, if it does not show up on the first couple of pages on Google, it is highly likely that no one is going to see your content, let alone drive value from it.

So, instead of settling for being unseen, it is essential for you as a business owner to make sure that your content is optimized so it ranks better on search engines.

In this article, we list down four simple steps that you can start employing today to drive results that help you rank better in very little time.

Not only are they are very simple and easy to implement, but it also saves you the effort of having to recode the entire website. So, that’s a win-win!

So, here they are:
 
Increase the speed of your website

increase the speed of your website

Optimizing the speed of your website is one of the quickest ways to improve your Google rankings. Google takes the loading speed of a website very seriously. In case your page is not loading quickly, the readers coming to your content will get exhausted of waiting and will eventually exit.  

To help you make sure this doesn’t happen to you, there are a number of helpful tools that can come in very handy. Using tools like Google PageSpeed Insights, you’ll know better about how slow or fast your website loading page is. This will help you to take calls on a course of action to improve the speed of your website.

Promote the quality of content or quantity? Both!

quality or quantity

While it sounds good to say that it is far better to have less content with great quality than to have a lot of content with poor quality, the hard truth remains that it is the balance between the two that can strike pure gold. It is important to pull down content that carries very little research and lower word counts, but be sure to replace at scale with updated alternatives. Some of the easy ways to do it are refurbishing old content and give it life in a different format. You can update an old blog post and turn it into an infographic with a video as well. The possibilities are immense.

Always look for ways to strike the right balance between quantity and quality. And the best way to do this is to understand your customers’ requirements, so you know what type of content they are looking for.

Keep your content updated

updated content

It is absolutely essential that your content is up-to-date. To stay relevant and rank high, you need to make sure your content reflects changes that keep it relevant. This is not exactly a long process and can be done by just adding the necessary changes to an already existing blog post.

And voila! you see a noticeable positive change in your rankings, just because your content is fresh and updated.

Text size matters

text size

While you may think that text size does not matter, the hard truth remains that it matters - a lot! There are plenty of poorly managed websites out there that have text that is too dramatic or too illegible. This is the same on both mobile and desktop.

In case your text size is not readable, your audience is likely to get annoyed. So, take a quick look at your website to see if there is any unnecessary content with small text size. In case there is, simply erase it and increase the text size of the remaining content. This will make it easy for your audience to read the text.

A number of surveys have shown that smaller sizes of text result in a larger bounce rate. From here, you may be able to imagine how important text size could be for your website...

Published: Jun 20,2019 04:40:00 PM IST