Bhavya N
Digital Marketing Strategist
SOCIAL MEDIA
Bhavya N
Digital Marketing Strategist
Clubhouse is the latest buzzword in the social media circle. Although launched just under a year ago it is already valued at over $1 billion and its popularity is rapidly increasing. Ever since it has been opened up to Android users as well, the app is definitely riding on a high tide.
Clubhouse is a new voice-based, invitation-only social media platform. The chat rooms in Clubhouse host discussions on various topics, ranging from building million dollar businesses to the best practices on walking your pets. These rooms have speakers and moderators, also listeners who are free to move freely between rooms to find topics and discussions that interest them. The conversations in these rooms are not recorded and they disappear once the rooms end, unlike podcasts where the audio is available for later listening purposes. Developed by Paul Davison and Rohan Seth in 2020, the app has drawn two million users around the world and is reportedly worth $1 billion. Source
Clubhouse not only lets you get connected to others in your industry, it lets you network with business leaders. The fortunate among us have run into rooms that have had discussions led by big business leaders like Daymond John, Gayle King etc. Beyond the potential of being an avid listener, you can also use it to build your profile on the app.
A remarkable thing about Clubhouse is that you create and curate the experience you want on the platform. Deciding why you are on Clubhouse will definitely help and keeping that in mind while following and engaging with people is the right way to go. The hallway on Clubhouse is like your newsfeed and it is populated by the rooms created by the people or moderators you follow.
The more people you follow, the more rooms appear in your hallway and that is why it is imperative that you follow the right kind of people – your content depends on who you follow! Right now, Clubhouse only allows you to follow 2,500 people, but you can always unfollow someone you do not want to engage with and follow someone new.
So who are the most important or the most followed people on Clubhouse? This infographic lists people like Rohan Seth, Paul Davison, Tiffany Haddish, Marc Anderssen and Jared Lato as the celebrities with the top 5 follower count. Source: Statista
Many brands have already started to reach out to moderators and speakers with large followings, essentially the influencers of Clubhouse. Since it is still a growing platform, the accessibility to these influencers is the best now. Imagine getting your favourite business leader to co-host a room with you to talk about subjects that relate closely to your business and align with your objectives.
Imagine walking into a conference room, full of people. Who do you talk to? With whom do you want to spend more time networking?
Just like a real club, these rooms in Clubhouse have real people who have real connections outside of the platform as well.
While you listen to stories and learn from them, a good thing to do is to start reading the bios of people in the room with you and start networking with them, on Clubhouse or on other platforms they may have listed on their profile.
Expand conversations by reaching out to people you are interested in and inviting them to chat rooms where you can network further, making all this process very human and realistic unlike sending out emails or messages on other social media platforms. These new connections could eventually turn into qualified leads, offer business advice or even become valuable strategic alliances.
Making best use of the humanizing aspect of Clubhouse – person to person communication using voice – is imperative.
Or, as Clubhouse itself explains: “The intonation, inflection, and emotion conveyed through voice allow you to pick up on nuance and form uniquely human connections with others.”
Your business can use this to an advantage. How difficult is finding a room with people who might be interested in your story or the way your brand helps make their life easier? All it needs is a bit of a strategic approach to not sound salesy or braggy. You do not want to create a distaste in the mouths of the listeners of your story, rather you want them to engage with you on and off this social media platform Clubhouse. Look at building trust and adding value to people’s lives.
Experts on Clubhouse spend their time and effort on the platform and give away so much value. Every room you walk into, has immense potential of lighting at least one light bulb in terms of an idea. It could be something as simple as your next blog post, or an innovative idea to improve your campaign or a new marketing strategy for your business.
Provided you stay in the right rooms, listen to the right set of people, that idea is not far away.
Ever since the global pandemic has put our live events on a back burner, we realize how valuable attending conferences is. The possibility of networking, idea generation, meeting new people and generating more sales is immense. Rooms that you host have this same potential if you use it rightly for your business objectives.
You also have the freedom of having open rooms, or rooms that are by invitation alone – more control on what you are doing in your virtual event. Whatever you speak about, there’s a good chance people will want to listen, because Clubhouse feels new and exciting. But that won’t last forever!
Social media moves fast; remember when Google+ was the next big thing? To capitalize on all the buzz around Clubhouse and take advantage of that captive audience, you need to move fast. To know how to leverage Clubhouse and other social media platforms to achieve your business goals, reach out and book a consulting session with our expert digital marketing consultants.